Strategic Marketing

SS17 TOP TIPS FOR SME MARKETING

 

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Now is the time for the Smart Approach to your Marketing.

What does our Smart approach look like?

We start with understanding your business, we then share our bright ideas and smart thinking to show you how marketing can help your business grow, we always stick around to help you implement our recommendations and imbed these new approaches in your business

Strategy and planning

We need to get to know each other and that is going to take a little while. Our favored approach is to grab a bit of space at your Business and talk to you and those who make your business tick. There is nothing quite like spending time in a business to help fully understand a business.

Strategy
We want to know a lot; what is your business, where do its development opportunities lie, what are the market’s current trends and your competitive advantages, what makes your customers tick and how successfully are you at putting them at the heart of your marketing strategy?

  • We conduct a target market analysis to identify targeted markets, new markets and potential emerging markets.
  • We Undertake a SWOT/PESTLE based analytical approach to understand the macro environment of the key high growth/potential markets.
  • We Identify the common characteristics that form your customer base.
  • We Agree target markets and recommend marketing channels for each.
  • We Discuss and agree key marketing messages
  • We Agree marketing budget for identified market sectors

Planning

We will build a tailored plan of action informed by our market research , this is a a thoughtful approach where we outline your marketing activity for each key market across all channels., SEO, SEM,PPC, Print , PR , Email , Web , to name just a few ) We build the plan with you, we involve your people and your chosen suppliers. We find great people to fill your skills gap.

Getting Creative

With a strategy and plan in place we can get on with the creative work, bright ideas to work in support of growth targets. A great deal of what you get out of our work comes from this part of it: the ideas, the lateral thinking, the creativity.

Long-term management

So, here’s this great plan to take your business to the next level; now what? , we can walk away and let you implement and measure the success of the plan ; this approach does suit some of our Customers or we can stick around, help your business grow and continue to nurture that growth, we can manage and nurture all of your marketing activity, we can help with other business growth challenges and we can be a sounding board for next big idea.
Smart Brown Dog has a wealth of expertise to offer ; Business Strategy, Business Process, Business Growth Planning , Procurement , Sales , Customer Focus, Governance and Project Management . The value of what we offer in the Marketing is very powerful because of this rich skills mix and the reliability with which we team up with you to see them to fruition, and beyond.